电子商务英语电子课件 (7).pptx

Teacher:

Zhang

Unit6

TheWaystoTrackOnlineto

OfflineConversions(andVice

Versa)

Contents

NewWords

Abbreviations

Phrases

参考译文

NewWords

NewWords

NewWords

Phrases

Abbreviations

难句讲解

[1]Thisisamethodoftracking,againwithinAdWords,that

involvescapturingcustomerdetailsonyourwebsite(perhaps

viaacontactformoraphonecall)andsavingthesedetails

alongsidethegloballyuniquetrackingparameter(Gclid)

原句

generatedbytheirincomingPPCadclick.

本句中，thatinvolvescapturingcustomerdetailsonyourwebsite

(perhapsviaacontactformoraphonecall)andsavingthesedetails

alongsidethegloballyuniquetrackingparameter(Gclid)generatedby

讲解theirincomingPPCadclick是一个定语从句，修饰和限定amethodof

tracking。在该从句中，generatedbytheirincomingPPCadclic是一个

过去分词短语，作定语，修饰和限定thegloballyuniquetracking

parameter(Gclid)。involvedoingsth.的意思是“涉及做某事，与某事有

关”。

难句讲解

[2]Sinceonlypriceconsciousconsumersarelikelytospend

thetimetoclaimthesavings,couponsfunctionasaformof

原句pricediscrimination,enablingretailerstoofferalowerprice

onlytothoseconsumerswhowouldotherwisegoelsewhere.

本句中，Sinceonlypriceconsciousconsumersarelikelytospendthe

timetoclaimthesavings是原因状语从句，修饰谓语function。enabling

retailerstoofferalowerpriceonlytothoseconsumerswhowould

讲解otherwisegoelsewhere是一个现在分词短语，作结果状语。在该状语中，

whowouldotherwisegoelsewhere是一个定语从句，修饰和限定those

consumers。

难句讲解

[3]Usinganaly